Tuscan Tree has launched in the UK with a three-strong range of non-alcoholic aperitifs, offering retailers a new premium option for the growing low-and-no drinks fixture.
Distributed by Berry Bros. & Rudd Brands, the range comprises Blood Orange, Limoncello and Cloudy Elderflower. Each is below 0.5% ABV and comes in a 70cl bottle with an RSP of £15.
Tuscan Tree uses fruit juice distillates and sparkling wine flavour, with the individual fruit distillates undergoing alcohol removal before blending. The range is naturally flavoured, vegan-friendly and contains no artificial flavours or sweeteners.
Cloudy Elderflower has been developed to tap into the popularity of the Hugo Spritz, while Blood Orange can be used as the base for non-alcoholic Negroni-style drinks.
The brand is initially launching Cloudy Elderflower nationally through M&S from 23 September, with further retail listings in development.
Contact Tim Davies, Berry Bros. & Rudd Brands UK’s Head of Off-Trade, via tim.davies@bbr.com for trade pricing, case formats, minimum orders, delivery arrangements and product specifications.
