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Tropicana delivers the Whole Fruit (pips and peel excluded)

Tropicana Whole Fruit

Chilled fruit juice brand Tropicana has unveiled Tropicana Whole Fruit, a new range of juice drinks that contain 50% more fibre than the average fruit juice or smoothie.

Tropicana Whole Fruit is available now in Orange and Apple variants in outers of 8 x 150ml (RSP £1.49) and 6 x 750ml (RSP £3.29) packs. A 4 x 150ml multipack (RSP £3.29) is also available, in cases of four.

The new drink is made with a new pressing process which makes more of the whole fruit drinkable and uses everything but the pips and peel to retain fibre.

The launch will be supported by a multi-million-pound advertising campaign over the summer, spanning TV, social media and in-store support.

Caroline Wilding, Marketing Manager for juices at PepsiCo, commented: “Some of the reasons people give for not eating enough fruit and veg include lack of convenience and messiness. This is especially true of people living an on-the-go lifestyle. The Whole Fruit range seeks to break that down – by packaging up more of the whole fruit in an easy to consume 150ml format.”

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This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.