Trebor’s convenience-exclusive promotion Get Minted is returning for a second year.
The promo runs from April 1 until June 17 and gives consumers a chance to win one of 102 prizes ranging from £50 up to a whopping five grand. Consumers can win by simply unwrapping Trebor packs and finding a ticket revealing if they’ve won a cash prize.
And it’s not just shoppers who will be quids in. Mondelez will reward retailers who stock Trebor and display the Get Minted POS with the same cash prize if one of their customers buys a winning pack.
Get Minted was launched last year and increased sales by 8.5% in independents and symbols during the competition period. This year’s promotion will be extended to include 2017 NPD, Trebor Softmints Pots 100g and Trebor Sugar Free Mighties Megapack 44.5g.
Retailers can find advice on how to boost mints sales further on deliciousdisplay.co.uk.
Carly Sharpe, Brand Manager for Trebor, said: “Our latest competition will create excitement that will encourage consumers to purchase Trebor in store to give themselves, and the retailer, a chance to win big.”
Prize coupons will be hidden within selected wrappers of the following Trebor products:
- Extra Strong Peppermint 41.3g
- Extra Strong Spearmint 41.3g
- Softmints Peppermint 44.9g
- Softmints Spearmint 44.9g
- Softmints Peppermint 100g – NEW
- Softmints Spearmint 100g – NEW
- Mighties Mint 12.6g
- Mighties Berry Mint 12.6g
- Mighties Mint 44.5g – NEW
- Mighties Berry Mint 44.5g – NEW
- Price-marked pack versions of the above
