Trebor gets minted yet again

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Trebor is bringing back its ‘Get Minted’ campaign for the third year in a row, offering convenience store retailers and their shoppers the chance to win a range of cash prizes including a jackpot of £5,000.

The promotion, which is exclusive to the convenience channel, runs across the full Trebor singles range. Prizes of £50, £100, £250, £500 and £5,000 can be won.

To participate and be in with a chance of winning a prize, retailers need to display the bespoke PoS being supplied by Trebor. This is available through Mondelez reps or via the deliciousdisplay.co.uk trade advice website.

“This is the third year in a row that we’ve run Trebor Get Minted, and we’ve seen year-on-year success,” said Amy Lucas, Brand Manager for Trebor at Mondelez.

“Consumer redemption and awareness is growing, and last year we saw a 6.2% sales uplift across the Trebor singles range in independent and symbol group stores.”

The full range of participating packs is: Trebor Extra Strong Peppermint/Spearmint 41.3g; Trebor Softmint Peppermint/Spearmint 44.9g; Trebor Softfruits 44.9g; Trebor Mighties Mint 12.6g/44.5g; and Trebor Cool Drops Extra Fresh/Lemon 28g.

For further enquiries, retailers can telephone Mondelez on 0870 600 0699, email retailer.services@mdlz.com or visit deliciousdisplay.co.uk.