Mondelez has expanded its Toblerone portfolio with three new products: Toblerone Biscoff Diamond Truffles, a new 100g bar range and a limited-edition Toblerone Crispy Caramel 340g.
The Toblerone Biscoff Diamond Truffles combine Biscoff spread filling with pieces of Toblerone nougat, encased in a diamond-shaped milk chocolate shell. The launch taps into demand for new flavour combinations, with 70% of consumers actively seeking new food concepts, while building on the existing Toblerone Truffles range, which is growing value sales by 23% year on year.
The brand has also introduced a limited-edition Toblerone Crispy Caramel block, featuring milk chocolate with salted crispy caramel pieces. The product will be available until the end of the Christmas season in a standard 340g block and as part of the new 100g range.
The new 100g bars, available in Milk, White Chocolate and Crispy Caramel, aim to attract younger shoppers looking for more accessible premium treats. Research shows 72% of consumers are seeking affordable luxuries such as chocolate, supporting demand for smaller formats. The range targets evening indulgence occasions and aims to increase both penetration and purchase frequency in premium block chocolate, the UK’s second-largest premium segment, forecast to reach £420m by 2030.
RSPs are £6.77 for Toblerone Biscoff Diamond Truffles 180g, £2.50 for Toblerone 100g bars and Toblerone Crispy Caramel 100g, and £8.44 for Toblerone Crispy Caramel 340g.
Mondelez is investing in media, sampling and in-store activation to support the new products.
