Tilda brings a taste of New Orleans to UK

Tilda Jambalaya

Rice brand Tilda has launched its latest ready-to-heat limited-edition – Jambalaya – which is available now in cases of 6 x 250g packs with an RSP of £1.59.

It is vegetarian- and vegan-friendly, gluten-free and contains no artificial colours, preservatives or flavourings.

Tilda’s latest NPD is inspired by flavours and textures from the cuisine of New Orleans. It combines celery, onions, bell peppers, long grain rice and spices, and can be prepared in as little as two minutes.

Anna Beheshti, Brand Lead at Tilda, said: “Tilda’s Limited Editions ready-to-heat range is worth £1.8m RSV, so we’re excited to launch Jambalaya.

“Market analysis highlights that there is growing demand for American-inspired cuisine both in and out of home, we hope that the launch will help to bring new buyers to the category.”

For further information visit Tilda.com or call 01708 717777.