Rice brand Tilda and the United Nations World Food Programme have brought back the ‘Helping Mums Together’ campaign for a sixth year, this time partnering with TV chef, author and sustainability champion Cyrus Todiwala.
Every specially marked Tilda Pure Basmati Rice pack funds an equivalent of one nutrition-boosting meal for new and expectant mothers in Bangladesh to help them stay healthy and fight malnutrition.
The meals come in the form of a Super Cereal for mothers and Super Cereal Plus for children, which are vitamin- and mineral-enriched porridges that help provide vital nourishment.
Jonathan Calland, Head of External Affairs, at Tilda commented: “We understand the vital role that nutrition plays in proper cognitive and physical development, especially in the first 1,000 days of a child’s life. For the past five years, we have helped provide the equivalent of almost six million nutrition-boosting meals to expectant and nursing mothers and young children who are most vulnerable to malnutrition.”
By helping provide vital nutritional support, the campaign works to tackle the life-altering effects of malnutrition. Each month, the World Food Programme provides specialised meals to more than 225,000 women and children in the refugee camps in the Bangladeshi city of Cox’s Bazar.
The special packs of Tilda Pure Basmati Rice and Tilda Basmati Rice pouches are available now.
For further information visit Tilda.com or call 01708 717777.