Chupa Chups has launched a new, easier-to-open wrapper after discovering – via online forums – that consumers find its packaging “stubbornly hard to open”.
Under The Counter found this mildly interesting – certainly more mentally stimulating than the facts that Salvador Dali designed the Chupa Chups logo and it’s actually pronounced ‘choopa choops’ – because it implies that nobody at the brand eats their own lollipops. If they did, they wouldn’t need the internet to tell them only Edward Scissorhands could unwrap one without having a toddler-grade tantrum.
However, in a twist that would have even Alanis Morissette rolling her eyes, the brand has encased the new easy-open lollipops inside an impentetrable carbon composite shell that’s coated in silicon carbide, wrapped in aramid fibres, and dipped in liquid rubber. Named ‘Chupa Chups Impossible,’ the extremely limited-edition lolly has been sent to a select band of international influencers for them to try and prise apart.
UTC has not received his in the post yet. The Auld Boy suspects an oversight at Chupa Chups. Either that, or its marketing agency blew the entire promotional budget on aramid fibres and forgot to hold back roughly the equivalent of Cristiano Ronaldo’s weekly wage for a first‑class stamp.
Not that the Auld Boy’s bitter. Well, he is. However, when he’s not sucking lemons or chewing wasps, his lolly of choice lies closer to home – the Swizzels Drumstick.
It may not have a wrapper designed by Salvador Dali but at least there’s no risk of some agitated clown shrieking: “It’s pronounced ‘drooom-steeek’!”
