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Moving the goalposts is a no-brainer if you want to think outside the box

Think outside the box, just like UTC

Of all the things UTC hates – and there’s a long, long list of them – marketing and management jargon is one of them. Tell it like it is – that’s his motto.

So, he took some pleasure in pointedly circulating a press release to his colleagues at SLR Towers that he received from Kit Out My Office, an online retailer of office furniture.

The company had, for reasons best known to themselves, compiled a list of the most annoying office phrases:

  • Think outside the box
  • It’s not rocket science
  • Amazeballs
  • Going forward
  • Can I borrow you for a second?

Needless to say, the next editorial meeting after the auld yin circulated said list turned into a festival of jargon with everyone competing to create the longest possible sentence that actually said absolutely nothing.

A bit like reading features in SLR then, said the auld boy, somewhat harshly.

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This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.