The bear truth

Pom Bear crisps

Pom-Bear is appearing on TV screens for a five-week spell, highlighting the “naked truth” behind the brand.

The advert is the spearhead of a £1.5m investment, which also takes in digital and social media activity throughout the summer.

The 20-second commercial conveys a tongue-in-cheek exchange to deliver the information that each pack is gluten free, less than 100 calories and contains no artificial colours or flavours. It ends by showcasing the full range of three flavours: Original, Cheese & Onion and Salt & Vinegar.

Matt Collins, Trading Controller Convenience, KP Snacks, commented: “We are really excited to give Pom-Bear the spotlight it deserves to drive awareness and inform mums of its permissible qualities, in a fun and engaging way unique to the brand.”