The tea brand of the same name has launched a £3m marketing campaign to “get the nation talking over a tasty cup of Tetley”.
The campaign centres around a TV ad featuring some light-hearted banter exchanged between a cat and dog as they relax with a cup of tea.
The ad is supported by video-on-demand, social media and digital activity. The idea of sparking conversation is played out in the social and digital channels with philosophical conundrums like ‘Milk first? Or milk last?’, ‘Brew? Or cuppa?’ and ‘Strong? Or milky?’.
The ‘Now We’re Talking’ concept further extends into wholesalers with shelf wobblers, aisle fins and branded display units.
“Our mission is to re-establish Tetley Tea as a category leader by transforming our already much-loved brand and making it more modern and for everyone,” said Cassie Shuttlewood, Marketing Manager UK & Ireland for TATA Global Beverages.
“With more followers on social media than any other tea brand we already have the attention of younger audiences, but still have a job to do to drive brand love beyond everyday black tea. “