Tesco Group has announced the appointment of current Tesco Ireland and Northern Ireland (NI) CEO Geoff Byrne as CEO of Booker. He will succeed current Booker CEO Andrew Yaxley, who will become CEO of Tesco Ireland and NI. The appointments will take effect from 31 August.
Byrne brings extensive experience in senior leadership roles to Booker, most recently at the helm of Tesco Ireland and NI, where he oversaw a period of growth, investment and market share gains.
Andrew Yaxley previously served as CEO of Tesco Ireland from 2015 to 2018, leading the business through a period of significant transformation and growth. He subsequently joined the Tesco Group leadership team as Chief Product Officer before becoming CEO of Booker.
Group CEO Ken Murphy said: “Tesco Ireland & Northern Ireland are both great businesses with talented teams and ambitious plans for the future. Developing talent across our Group and creating opportunities for leaders to bring their experience into different parts of the business is a key strength of Tesco. Andrew and Geoff have each made a huge contribution in their current roles. Their experience, knowledge and track record make them the right leaders for the next chapter for Booker and Tesco Ireland and Northern Ireland.”
Byrne said: “It has been a privilege to lead Tesco Ireland and Northern Ireland and I’m incredibly proud of what we’ve achieved together. The business is in a strong position, with a talented team, a clear strategy and strong momentum. Booker is a fantastic business with a unique position in the market, and I’m excited to work with colleagues there to build on its many strengths.”
