Tennent’s has launched its 0.0% ABV beer Tennent’s Zero into the convenience channel.
The launch is supported with PR, influencer and social media activity.
Tennent’s Zero uses water from Loch Katrine, hops and Scottish barley to give it the same flavour profile as Tennent’s Lager, but with just 17kcal per 100ml.
It is available in card packs of 4 x 440ml cans and is the first of the brewer’s smaller pack formats to come out of plastic – part of Tennent’s ongoing sustainability commitment.
Iain Telford, Senior Marketing Manager at Tennent’s, said: “Creating Tennent’s Zero has been like the search for the holy grail as we sought to create a 0.0% product but with all the same great taste of Tennent’s Lager. Our master brewers have spent months getting this right and we are truly delighted with the beer that we have created and can’t wait for people to try it.
“Tennent’s Zero meets the growing trends in local, authentic and moderation and has the same great flavour of Tennent’s Lager and we’re confident that consumers will be keen to try Tennent’s Zero as it hits the shelves of retailers from the first week in October.”
The new lager follows on the heels of Tennent’s Light, a 3.5% ABV beer which launched earlier this year.
Demand for low- and no-alcohol drinks is forecast to grow 81% between 2018-2022 in the UK.