Tennent’s is the latest alcoholic drinks manufacturer to announce plans to display nutritional information on its packaging.
From March this year, bottles and cans of Tennent’s Lager will feature the calorific content printed on-pack.
The move follows AB InBev’s announcement of a similar scheme in January, and Diageo’s decision to publish nutritional information online, building on a commitment it made in March 2015 to voluntarily provide nutrition and alcohol content information per serving on all its brands.
Tennent’s Lager contains 30 kcal/100ml, which the brewer says is the lowest of the main lager brands. Soft drinks like orange juice and cola contain 44kcal & 43kcal per 100ml respectively.
Alastair Campbell, Managing Director of Tennent Caledonian explained: “There is increasing interest amongst consumers around the nutritional content of the food and drink that they consume. We feel that it is a natural next step to include calorie information on our cans and bottles to sit alongside the responsible drinking messaging and number of alcohol units already displayed.
“Calorie content is an easily understandable way to help people make better choices about what and how much they consume. They can see this information on the foods they eat, we therefore believe that the packaging of our beer and cider brands should carry these details too.”
Scottish Minister of Public Health Maureen Watt added: “The Scottish Government supports any measures which will deliver improved alcohol product labelling. Many people are unaware of the calorie content of alcoholic drinks so this is an important step forward in informing consumers and as such, we are happy to support Tennent’s commitment today.
Tennent’s is part of C&C Group, which will be rolling out nutritional information across its portfolio of drinks brands over the next 12 months.