Carlsberg Britvic has launched its latest Tango Editions flavour, Thirst Trap — a zero‑sugar blend of peach, orange and pineapple designed to deliver a tangy hit and social‑first appeal.
The launch features playful, internet culture‑inspired packaging that leans into the brand’s mischievous personality to drive standout on shelf and in chillers.
The new flavour is available now in a number of formats:
- 330ml single can – RSP 95p
- 500ml plain bottle – RSP £2.29
- 500ml price‑marked bottle – RSP £1.30
- 2-ltr bottle – RSP £3.35
- Multipack 8×330ml cans – RSP £5.29
- Multipack 24×330ml cans – RSP £13.19
The launch is supported by a campaign spanning social, PR and in‑store activation.
The new variant lands alongside a refreshed identity across the core range and Editions series, adding more prominent fruit cues through bold iconography and high‑impact visuals to improve findability and recruit new shoppers.
Tango Editions is the brand’s year‑round rotational series, introducing bold flavours and distinctive designs to attract shoppers looking for something different. With a name rooted in social media, Thirst Trap is aimed squarely at Gen‑Z and is expected to generate conversation and impulse purchases as it hits stores throughout February.
