Tango is bringing back its iconic ‘You Know When You’ve Been Tango’d’ line in a new campaign for summer.
The campaign focuses on the flavour hit consumers get from their first sip of Tango, described as being hit with a “wrecking ball of tang” and steps away from the face-slapping humour of the original ads – which got the brand into hot water when children started copying them in the 1990s. It follows the unveiling of a new identity across the brand’s range earlier this year.
Backed by a £2.7m media investment, the campaign will run across video on demand, online video, YouTube, out-of-home advertising, PR and social.
Orange Regular and Apple Zero’d will feature across video on demand, with Cherry Zero’d also appearing in out-of-home activity.
Carlsberg Britvic encouraged retailers to stock up on the core Tango range ahead of increased brand visibility and consumer demand during the summer sales period.
