Tango has launched a bold new visual identity across its entire core range and rotational flavour series.
The new look is designed to match the brand’s bold personality, delivering stronger brand visibility and greater on‑shelf presence, and marks the start of a busy year of brand activity.
The refreshed design includes enhanced on‑pack fruit flavour cues, delivered through bold iconography and vibrant visuals, and is intended to increase appeal – particularly among Gen Z consumers.
Spanning Tango Orange and the newly named Tango Zero’d range, including Tango Zero’d Orange, Tango Zero’d Apple and Tango Zero’d Cherry, the new look forms part of a wider brand refresh.
The new packs will be hitting shelves from March 2026.
David Laidler, Brand Director – Carbonates, Carlsberg Britvic, said: “This new look is all about increasing visibility and amplifying the Intense bold taste of our Tango flavour ranges. The refreshed packs hero Tango’s great taste, ensuring the brand really stands out on the shelf. By making the brand’s flavour appeal even more prominent, we’re making it easier for retailers to trade shoppers up and keep the category vibrant and relevant – especially for Gen Z.”
