Taking a dive

Red Bull Cliff Diving is making its long-awaited UK debut in Wales for the penultimate stop of the 2012 World Series. It will take place on 8th September with 1,500 spectators coming to watch divers take the Plunge in Pembrokeshire.
The series will air as a seven part series on TV channel Dave, following the divers around the world at each stop of the competition, to create maximum impact and drive awareness.
Red Bull’s Strategy and Planning Manager, Gavin Lissimore commented: “Our marketing campaign will drive awareness of the brand and give retailers a real opportunity to drive incremental sales. To take advantage of this increased awareness it is important to ensure Red Bull has the right share of space on shelf and is clearly visible to customers in store.”

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