Tag: RTDs

WKD freeze pouches
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WKD joins the freezer pack

WKD Original Blue is being launched in a freeze pouch pack format, taking advantage of a growing trend...

Parrot Bay 'freeze and squeeze' Margaritas
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Parrot Bay set for £2m female-focused campaign

Parrot Bay is launching a new above-the-line marketing campaign this month to drive awareness and consideration of the...

Diageo summer drinks range
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Diageo reveals summer innovations

Diageo has announced a raft of new product innovations across its portfolio of brands, including Guinness, Smirnoff, Pimm’s,...

Malibu premixed range
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Malibu adds Diet Cola to pre-mixed range

Malibu has added a Diet Cola variant to its pre-mixed range, which has also had a packaging refresh....

WKD original
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New PMP for WKD

SHS Drinks has announced the spring launch of WKD Red in 700ml £2.99 PMP bottles. The PMPs will...

Bottles and cans of Wkd
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New look for Wkd

A new packaging design is being rolled out this month across all pack formats and variants of Wkd,...

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Getting into the mix with RTDs

With volume and value showing decent growth, the RTD market has cemented its position as an integral part...