Tag: RTDs

VK Mixed Packs
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VK launches ‘Find the Watermelon’ mixed packs to promote new variant

The latest addition to the VK range of RTDs, VK Watermelon, has joined the other six VK flavours...

VK Watermelon
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VK drinkers demand Watermelon variant

Global Brands has unveiled Watermelon as the winner of a nationwide public search to find a new flavour...

Hooch 10-pack
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Hooch targets movie-loving millennials

Hooch has unveiled its biggest-ever promotion, which sees the brand give away a movie with every purchase of...

Gordon's low-alcohol RTDs
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Gordon’s launches ultra-low-alcohol RTDs

Gordon's has introduced two ultra-low-alcohol gin & tonic-flavoured sparkling variants, which are less than 0.5% ABV and 68...

Hoola Hooch
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Hoola hooch gripe rejected

The Portman Group’s Independent Complaints Panel has rejected a complaint about the packaging of Hoola Hooch. A member...

Edinburgh Gin & Tonic premix
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Edinburgh Gin & Tonic takes gold

Edinburgh Gin's Ready to Drink (RTD) Gin & Tonic has won a Gold medal in this year’s International...

WKD Mixed range
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WKD cans cocktails

WKD has launched a new range of cocktails in cans under the name WKD Mixed. The 6% ABV...

Malibu Pina Colada
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Malibu adds Pina Colada to RTD line-up

Pernod Ricard has added a Pina Colada variant to its Malibu ready-to-drink (RTD) range of cans. Available now...

WKD multipacks
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New flavour and multipacks from WKD

WKD is adding a tropical new flavour to its range, with the launch of a Mango Crush flavour....

Absolut Mixt
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Mixt message from Absolut

Absolut is looking to plug what it sees as major gap in the ready-to-drink (RTD) market with the...