Tag: energy drinks

coca cola energy
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Coke taps into energy market

Coca-Cola Great Britain is to expand its portfolio with the launch of Coca-Cola Energy, the first energy drink...

Capri-Sun, Monster and Fanta
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Hat trick of low-sugar launches from CCEP

Coca-Cola European Partners (CCEP) has unveiled a trio of new Soft Drinks Tax-exempt variants across its Fanta, Capri-Sun...

Espresso Monster
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Espresso Monster heats up cold coffee segment

Coca-Cola European Partners (CCEP) is expanding its Monster Energy portfolio with the launch of a new ready-to-drink (RTD)...

Energy Drinks: Red Bull
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Energy quick to adapt to changing market

The massively important energy drinks category has been quick to react to a rapidly evolving marketplace with shifting...

Rockstar Twister
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Barr puts a new twist on energy drinks

Barr Soft Drinks has announced the launch of Rockstar Twister, a new range that taps into the current...

sports & energy drinks
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Energising your sales: what retailers need to know

Sports & Energy remains a hugely important category in local retailing and a category that is still in...

Larazade bottles
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Lucozade becomes Larazade for new Tomb Raider launch

Lucozade Energy has turned into Larazade to mark a new partnership with the upcoming release of the Shadow...

Purdey's drinks
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Purdey’s leads charge towards ‘healthier’ energy drinks

Britvic has announced a positioning revamp for Purdey’s, supported by a seasonal campaign that aims to grow demand...

Lucozade Zero bus advert
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Lucozade Zero finds a partner in Love Island

Lucozade Zero, the sugar-free version of Lucozade Energy, has kicked-off a collaboration with the ITV2 reality dating show...

Lucozade Energy sampling activity
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Lucozade Energy samples seven million shoppers

Lucozade Energy has kicked-off its biggest-ever sampling activity across the UK as part of its Energy Beats Everything...