Tag: energy drinks

Red Bull
880 views

Energising sales for a decade

It’s hard to believe, but energy drinks has been the fastest growing segment within the soft drinks category...

Irn Bru Energy
381 views

Barr seeks to energise Scotland with new campaign

Barr Soft Drinks has unveiled a new £1m marketing campaign for Irn-Bru Energy. The activity will run for...

Lucozade Revive
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Lucozade looks to Revive energy category

Lucozade has launched a new sub-brand intended to bring a different set of shoppers to the energy category....

Monster Punch
673 views

Monster gets a tropical twist

Coca-Cola European Partners has added two new tropical flavours to its Monster Energy range: Monster Pacific Punch and...

Espresso Monster Salted Caramel
692 views

CCEP adds to Espresso Monster range

Coca-Cola European Partners (CCEP) has expanded its Espresso Monster range with the launch of a Salted Caramel flavour,...

energy drinks
599 views

ScotGov consults on energy drink sales restrictions

The Scottish Government has launched a consultation on banning sales of energy drinks to young people under the...

Mountain Dew Call of Duty pack
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Mountain Dew heeds the Call of Duty

Mountain Dew has partnered with video game giant Activision on its latest release – Call of Duty: Modern...

Rockstar XD
1965 views

Rockstar unveils functional energy range

Barr Soft Drinks is tapping into growing consumer interest in energy with additional functional benefits with the launch...

Rockstar cans
906 views

Rockstar gears up for Xbox promo

Rockstar Energy Drink and Xbox have unveiled plans for a new on-pack promotion in support of the upcoming...

Red Bull Project Pro cans
962 views

Learn from the pros with Red Bull

Red Bull is encouraging consumers to unleash their inner athlete with its latest campaign, Red Bull Project Pro....