Swizzels teams up with Myprotein for new range

Myprotein Drumstick bar

Online sports nutrition brand Myprotein has partnered with sweet manufacturer Swizzels to launch five new limited-edition products, rolling out on 24 May.

Clear Whey Isolate with be available in Refreshers, Love Hearts, Drumstick and Parma Violet flavours. Each serving contains 20g protein, low sugar and less than 90 calories.

A brand-new Drumstick flavour Layered Bar will also be available, with the layers of protein taking on the iconic lollipop’s red and yellow colours and flavours. Despite looking like an oversized chew, each bar contains 20g of protein and only 3g of sugar.

The limited-edition range marks the start of a two-year partnership between the two brands.

Matthew Moulding, Founder and CEO of Myprotein’s brand owner THG said innovation was key for the company: ”We are always looking to push boundaries and break the mould, so it made sense to join forces with an exemplary brand. We have high hopes for this launch, and what is set to be a great, strategic relationship.”

Find out more about the new products on the Myprotein website.

Myprotein has plans to expand into retail but, sadly, these don’t include the Swizzels range.