Swizzels has collaborated with Day Out With The Kids to launch exclusive discounts across its Scrumptious Sweets, Luscious Lollies and Curious Chews variety packs.
The promotion gives shoppers the chance to win one of 5,000 annual VIP passes, which offer hundreds of discounts on UK attractions including theme parks, aquariums, zoos and outdoor adventures.
Even if shoppers do not win, they will receive a free three-month family pass with every purchase to help them save money on days out throughout the summer.
The promotional packs have been created to help retailers drive variety pack sales during the summer holidays, FIFA World Cup 2026, half-term, Halloween and the Christmas break.
Available now, the offer also extends to £1.25 price-marked packs.
To enter, shoppers need to scan the QR code on the purchased pack or visit the Swizzels Days Out website and enter their details to find out if they have won.
The launch will be supported by a national audio campaign across broadcast and digital radio with Hits Radio, as well as podcasts. Centred around the role of Swizzels products and days out in making memories, the campaign aims to raise awareness and drive consumers into stores.
