British sweet maker Swizzels has launched its brand-new 2025 advent calendar, designed to help retailers capitalise on early festive demand and boost seasonal sales.
With an RSP of £6 and available now in cases of six, the advent calendar features a fresh, eye-catching design for 2025 and is packed with 24 days of Swizzels favourites.
Inside, shoppers will discover a mix of Swizzels’ best-loved sweets, including Squashies, Refreshers, Drumstick Chews and Love Hearts – tapping into the growing consumer trend for nostalgic treats that transport shoppers back to their childhood. The back of the advent calendar introduces the magical world of Sweetville, where each sweet has its own personality.
Swizzels says the calendar hits all three shopper missions driving seasonal confectionery sales: gifting, entertaining and self-treating.
The launch comes as consumers continue to start their festive preparations earlier than ever, giving retailers the opportunity to cater to early-bird shoppers and drive incremental sales ahead of Christmas.
