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Florette unveils Sweet Crispy

Florette Sweet Crispy

Florette has launched a new ‘Sweet Crispy’ salad mix to complement its ‘Classic Crispy’ product.

Developed to respond to consumer demand for a milder version of Classic Crispy, the new mix includes a combination of red butterhead, lamb’s lettuce, Apollo, and red multi-leaf salad leaves.

The launch is backed with a £3m multi-channel marketing campaign that runs until August, including TV, digital, social media and PR activity.

A new advert asks consumers to choose ‘What’s Your Flavourette?’ – Classic or Sweet – and sees the two variants go head-to-head in a rap battle.

John Armstrong, Marketing Director commented: “We recognised a need to appeal to a wider – and changing – range of tastes, which we believe we have successfully achieved with the new Sweet Crispy mix. It maintains the versatility, colour and signature crispy texture of the Classic product, with a sweeter flavour.”

Florette Sweet Crispy is available in 135g and 85g bags, with RSPs of £1.50 and £1 respectively.

For stock enquiries, call Florette on 01543 250 050 or email madewithsunshine@florette.com.

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This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.