The Scotch Whisky Association (SWA) has announced the appointment of Rita Greenwood, Chief Investment Officer at William Grant & Sons, as the new Chair of the SWA Council.
The Chair, appointed for a two-year term, leads the Association’s Council of 16 representatives from member companies, which plays a central role in shaping the strategic direction and policy priorities of the Scotch whisky industry.
Greenwood has been a member of the William Grant & Sons Executive Board since 2017, with 23 years’ experience within the Scotch whisky industry.
William Grant & Sons succeeds Chivas Brothers as Chair of the SWA Council. Greenwood becomes the 24th Chair, and first female Chair in the Association’s 114-year history.
Her appointment comes at a pivotal time for the Scotch whisky sector, as the industry navigates global trade pressures, tariff uncertainty, regulatory change, and the accelerating transition to a more sustainable operating model.
