Summer of sport in store for Nisa retailers

Nisa's summer of sport

With the World Cup about to kick-off on Thursday (June 14), Nisa retailers are lining up for a summer of sport.

Following the launch of the Summer of Football campaign last month, the activity continues throughout June and July, and is joined by a tennis-focused campaign ahead of Wimbledon next month.

Along with POS material for stores to create in-store displays for both the football and tennis tournaments, there is also a range of competitive offers being made available to Nisa partners.

These include 15-pack Coke, Diet Coke and Coke Zero (£5), a wide selection of Maynards Bassetts share bags (£1), Doritos 150g share bags (£1), Doritos 350g Dips (£1) and various deals on a wide selection of beers and ciders.

And for those planning ahead to Wimbledon, deals including Pimms No.1 70cl (£10.99), Schweppes Lemonade and Diet Lemonade 2-ltr (£1), I Heart Prosecco 75cl (£7.49) and Robinsons Fruit and Barley 1-ltr (£1).

Head of Marketing at Nisa, Philippe Rondepierre, said: “With 86% of shoppers planning on watching the World Cup at home, easy food, beers, ciders, soft drinks and snacks are going to be in high demand and our retailers can really use this opportunity to tempt shoppers into their stores and drive sales.

“And everyone knows that summer drinks such as Pimms and lemonade and sparkling wines are a big hit in the Wimbledon fortnight so we expect shoppers to be topping-up on both of these and in doing so helping Nisa partners to have a successful summer.”