Westons Cider is releasing a new look for its Stowford Press cider, designed to strengthen the brand’s premium positioning, recruit new consumers to the category, and support its off‑trade retail partners.
The revitalised identity will roll out from the end of July across 440ml cans, four‑packs and 10‑packs. The new design includes a message that 100% of its apples are locally sourced and retains the brand’s familiar press design.
The brand refresh is supported by an out-of-home media campaign to raise awareness of the new packaging. A raft of other activities will also target grocery and convenience retail customers, digitally and in‑store. These include social media competitions, e‑commerce banners, in‑aisle POS, off‑shelf feature displays, targeted loyalty card offers, a social campaign, and consumer and trade PR.
Stowford Press is worth £12m in the off‑trade. Sales have increased by £7.1m over the last five years, a rise of more than 145%.
Westons Cider is an independent, family‑owned business run by the fourth generation of the Weston family. It sources apples from within 50 miles of its mill. The rebrand is part of a commercial strategy to drive growth for retailers and build brand awareness.
