Stork aims to whip up baking sales with launch of Stork with Butter

Tub of Stork with butter

Stork, the baking brand from Unilever, is launching a new proposition, Stork with Butter: a blend of butter and Stork, available to retailers from this month.

Available in tub format, Stork with Butter can be used straight from the fridge and for the ‘all in one’ baking method, saving bakers time and effort. The packaging features baking cues to highlight how the new product can be used, and has been designed with high on-shelf standout in mind.

Rhiannon Carr, Brand Manager for Stork, commented: “The launch of Stork with Butter will unlock sales in the Baking sector by appealing to the 30% of consumers who bake from scratch at least once a week , while encouraging occasional but eager bakers to use Stork with Butter when baking for family and friends and during key baking occasions.”