Scandinavian Tobacco Group UK has rebranded the full XQS nicotine pouch range, with new‑look packs available to retailers from March at the same £5.50 price point.
The update introduces a bolder logo and elevated packaging for stronger on‑shelf standout. Packs retain bright colour gradients and add simplified letterforms with glossy textures. Strength indicators stay on the front, and a new flavour profile indicator on the side shows whether each SKU is sweet, fresh, zesty, tangy or icy. The makeover extends to outers, which are designed to act as a brand asset for improved visibility.
XQS, the number two brand in Sweden, launched in the UK in May 2024. Most flavours are 8mg, aimed at regular nicotine users.
