Sterling is launching limited edition packs (LEPs) across Full Flavour King Size and Superkings 17s.
The LEPs will be available in the UK throughout August and beyond for four to six weeks or while stocks last, with an rrp of £6.99.
Sterling was the first Value tobacco brand to introduce an on-pack limited edition design in 2012. The latest packs feature a smouldering effect on the brand’s crest.
Sterling has been the UK’s number one brand since June 2012, achieving retail sales of over £1,571m last year alone and holds a 51% share of the Value sector.
For more information on the new LEPs, retailers should speak to their local JTI representative or call the JTI Customer Careline on 0800 163 503 to arrange a visit. Retailers can also visit www.jtiadvance.co.uk for advice to support and develop their tobacco business.
