JTI has launched what it says is the UK’s first lemon-flavoured cigarillo, Sterling Dual Capsule Xtra Yellow.
Rolling out across wholesale and JTI 360 from July, Sterling Dual Capsule Xtra Yellow features a capsule in the filter that can be clicked to release a lemon flavour, in addition to a peppermint capsule.
Sterling Dual Capsule Xtra Yellow is available in a 10-stick pack size with an RSP of £6.95. Retailers can access an introductory 20% POR in wholesale and via JTI 360 from the beginning of July.
The launch comes with lemon the third-most-popular flavour in the Flavoured Vapes category and builds on the success of Sterling’s Double Capsule, which features a Berry flavour.
It further expands the Sterling family, which includes the Sterling Dual Capsule Leaf Wrapped cigarillo – the UK’s number one cigarillo brand with a 93.6% share of the UK cigarillo market.
For further support on the JTI UK portfolio, retailers can visit JTI’s trade retailer website or call 0800 163503.
