Sterling celebrates 10th anniversary with retailer competition

This information is for tobacco traders only

JTI’s Sterling brand has succeeded in holding the title as the nation’s bestselling cigarette for four years running, with retail sales totalling £1.5bn – more than Warburtons, Stella Artois and Walkers Crisps combined.

Sterling was first launched in 2006, and has been the UK’s number one cigarette brand since June 2012. To celebrate its 10 year anniversary and ongoing success, JTI is offering retailers the chance to win an iWatch and an outer of Sterling Dual stock. To take part, retailers should visit and play the Sterling ‘Catch the Capsule’ game. The competition is open from the 31st August and closes on 28th September.

Andy Stevens, JTI Head of Sales, commented: “Achieving retail sales of £1,571 last year alone and holding a massive 52% share of the Value sector, Sterling is the UK’s No.1 cigarette brand. As we celebrate 10 successful years of driving tobacco sales, retailers should look to stock the full Sterling range to capitalise on the growing trend for Value and maximise profits from the category.”