Speciality Brands has signed an agreement with Corby Spirit and Wine, which will see it distribute three of Corby’s premium, craft Canadian spirits exclusively in the UK from April.
Lot No. 40 Canadian rye whisky, Pike Creek Canadian whisky and Ungava gin will bolster Speciality’s existing portfolio of premium world whiskies and gins that already includes Nikka from Japan, Michter’s from Kentucky, Kavalan from Taiwan and Canaïma gin from Venezuela.
Speciality will focus on growing the brands’ presence in both the on- and off-trade channels including e-commerce. The commercial and marketing strategy will be supported by a range of UK-wide educational trainings run by Speciality Brands’ ambassadors.
“Corby creates high quality Canadian spirits with genuine provenance and heritage and we’re delighted to add these brands to the Speciality Brands family. They’re well positioned to take advantage of the growing appetite for world whiskies and gins. We’re really excited by the opportunity they represent and to further grow their footprint in the UK,” said Chris Seale, Managing Director, Speciality Brands.
