Spar is kicking off the second phase of its own-brand wine range update, with two new line-ups arriving this spring.
The ‘Exclusives’ range debuts this month (March), while the ‘Regional Selection’ range will be unveiled in May.
The new ‘Exclusives’ range is a small selection of promotable wines, only available in Spar. These wines give shoppers the chance to trade-up, especially when they’re on promotion and come in bold, engaging packaging to draw shoppers in.
The range comprises 10 whites, 14 reds and one rosé from seven countries.
“With ‘Exclusives’ joining our offering, Spar has created a range of wines which is relevant, on-trend and great value for money,” said Amrit Rebello, Spar Brand Manager.
“This launch in March is a great addition to our core wine range allowing us to keep sales growing year-on-year, making these higher-tier lines perfect for today’s quality-seeking shopper.”
The new lines will be supported by a marketing campaign that includes in-store radio, POS, newsletters, social media, consumer web features and PR activity.
