Spar has predicted it will sell “several tens of thousands” of bottles of its own-label Prosecco Rosé over the festive season.
The Italian government gave the go ahead for the production of pink Prosecco in May, and Spar said it is “delighted” to be the first convenience store group in Britain to offer the tipple to shoppers.
Spar Prosecco Rosé is a light and delicately rose-pink sparkler made from a blend of Glera and Pinot Noir grapes and sourced from Italian producer Bosco Viticultori.
Spar’s wine consultant Philippa Carr said: “The new Prosecco Rosé is a deliciously fruity sparkler perfect for the festive season and would make a wonderful choice for Christmas gifting.”
Available from 30 November 2020, Spar Prosecco Rosé 75cl is launching on special promotion at £7.99 until 10 March 2021. Normal RSP is £9.