Mondelez International is expanding its Halloween confectionery line-up for 2026 with the launch of limited-edition Sour Patch Kids Monster Heads.
The range spans chocolate, sugar confectionery and cookies, targeting trick-or-treating, sharing, parties and at-home snacking occasions.
Sour Patch Kids Monster Heads features larger jelly pieces in monster-head shapes, with dual-flavour and dual-colour combinations including Watermelon, Raspberry and Orange.
The 105g packs have an RSP of £1.25 and are available in both plain and price-marked formats.
Sour Patch Kids Watermelon & Strawberry Treatsize is also returning after generating £1.3m RSV during its launch year and becoming the top-performing Halloween NPD.
Within the Maynards Bassetts range, Spooky Gums is returning as a seasonal SKU in the Wine Gums portfolio.
Cadbury Treatsize Sharing Selection 223g is also back for Halloween. The pack contains Cadbury Buttons, Cadbury Crunchie, Cadbury Twirl, Cadbury Fudge and Cadbury Freddo. Mondelēz is also bringing back Cadbury Dairy Milk Freddo & Friends sharing packs and Cadbury Fudge treatsize packs.
The Halloween range will also include the return of Oreo Spooky, featuring Halloween-themed cookie embossing and orange-coloured creme.
The confectionery market was worth more than £65.1m during the six-week Halloween period in 2025, highlighting the opportunity for retailers to stock a mix of treatsize, sharing and seasonal products.
