Soreen gets set for summer with on-pack bike competition

Soreen malt loaf

Malt loaf manufacturer Soreen has announced a new on-pack promotion that offers consumers the chance to win a new bike every day over the summer months.

Featured on most Soreen packs now, the promotion also entitles purchasers to £50 off a Lapierre adult bike, or 10% off a kid’s bike.

Soreen’s micro-site, the Soreen Cycle Project, provides all the details behind the promo.

Bethan Brown, Marketing Director at Soreen, commented: “This new on-pack promotion taps into consumers’ desire to enjoy a healthy lifestyle and we want to encourage people to get out on their bikes and cycle into summer with their families. So, what better way to do that than for us to support this by giving people the chance to win bikes every day?

“Great offers always go down well with our customers, which is why retailers are stocking up on Soreen now ahead of the increased consumer demand the promotion is likely to generate.”

For more information on Soreen, retailers can visit, call 0161 874 4100 or email