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‘Social awkwardness’ upsell opportunity?

Socially awkward

New research has highlighted the bizarre emotions that drive Brits to shop, including a finding that over a fifth (21%) of UK consumers have bought an item from a shop assistant because of ‘social awkwardness’ – often making purchases simply to avoid saying no or having an uncomfortable conversation with retail staff, which perhaps helps explain the success of tillpoint upselling.

The findings come from a new ‘Stress Shopping’ research report conducted by Clicktale among over 1,000 UK shoppers. The findings also revealed that 83% are annoyed by in-store assistants, while 79% are stressed-out by assistants making recommendations for products they would never buy. Interestingly, this annoyance also translates online, with 65% of shoppers saying they feel stressed as a result of unhelpful product recommendations on ecommerce sites and mobile applications.

In addition to shopping out of social awkwardness, Clicktale’s research also suggests that consumers are influenced by a surprising range of emotional cues and feelings when deciding to shop. Of those surveyed, 46% admit to shopping to distract themselves from hunger, 74% make purchases because they’re feeling stressed, and 58% buy because they’re bored.

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This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.