Snickers unwraps crispy protein bar

Snickers Hi Protein Crisp

Mars Chocolate Drinks & Treats is adding a new line to its range of Snickers branded protein bars, with the introduction of Snickers Hi Protein Crisp.

Snickers Hi Protein Crisp, contains 20g protein and 217 calories, and combines crispy pieces, Snickers nuts, nougat and real milk chocolate.

It will be the fourth protein bar to launch under the Snickers brand and follows on from Snickers Hi Protein White Chocolate bar which launched earlier this year.

”Michelle Frost, General Manager at Mars Chocolate Drinks & Treats, commented: “Snickers is our number one performing brand within our specialist sports range of products, and seeing how well the crisp products have performed elsewhere in the business, it made sense to make Snickers Hi Protein Crisp our next new product to expand Snickers protein bar portfolio.”