Snappy Shopper has launched Media Connect – a social retail media network that enables retailers to earn revenue by allowing brands to activate campaigns across their stores’ social pages.
Brands will be able to run activations across hundreds of Snappy Shopper independent convenience retailers’ social media pages, managed through one platform. In addition to driving awareness and orders through the Snappy Shopper platform, the company has pledged that 50% of media revenue will be shared directly back with retailers.
Vice President of Media Ads, Groups, and Business Development, Greg Deacon, said: “The future of retail media isn’t just bigger networks. It’s unlocking the power of local retail and social communities at scale. Everyone is talking about Retail Media. But almost all of the conversation focuses on supermarkets and Amazon. Meanwhile, one of the most powerful and overlooked media channels in grocery is hiding in plain sight: Independent convenience retailers.”
He stated that the network combined local retailer credibility with national campaign scale; offsite social distribution through trusted store pages; and closed-loop reporting linking engagement to commerce.
Deacon claimed he was “excited to see where this goes” and urged FMCGs to get involved.
