Snack a Jacks has expanded its Minis range with the launch of a new Lightly Salted Caramel flavour.
The launch coincides with a packaging refresh across the range, featuring a polka dot design aimed at boosting shelf standout and reinforcing the brand’s playful identity.
Health remains a key driver in snacking, with rice cakes growing faster than the savoury snacking category by 9%. Snack a Jacks’ latest flavour aims to tap into this trend, offering a sweet, better-for-you option with 88 calories per serving.
The new flavour will be available in two formats: the brand’s new 80g Grazing Bags and existing multipacks. The Grazing Bags – also available in a Zingy Salt & Vinegar flavour – are designed for convenient snacking throughout the day.
The packaging update is intended to help retailers improve brand blocking, drive visibility and encourage impulse purchases.
Snack a Jacks Lightly Salted Caramel is available now in five 5-pack Minis (RSP £2). The 80g Grazing Bags featuring Lightly Salted Caramel and Zingy Salt & Vinegar SKUs have an of RSP £2.25.
