Smirnoff Ice has expanded its range with three new flavours and a 10-can mixed Party Pack.
Green Apple, Tropical and Raspberry are available now in 250ml cans, each with a 4% ABV and £1.75 RSP, across grocery and convenience channels.
The new Party Pack contains 10 x 250ml cans – two each of the new flavours plus four of the Original variant – and has a £10 RSP. It is aimed at social and sharing occasions, with the expanded range launching ahead of the Christmas trading period.
The launch comes as the RTD category has grown 8% over the past three years, while Smirnoff RTDs have recorded 12% NSV growth over the same period.
