Skittles launches Pride limited-edition

Skittles Pride pack

For the fifth consecutive year, Skittles has removed the colours from packs – sweets included – to support the LGBTQ+ community during Pride month.

Also, with most Pride events cancelled due to the coronavirus pandemic, the brand has teamed up with Gay Times and Switchboard for its latest campaign, Letters Filled with Pride, that aims to let people stay in touch with family and friends they cannot meet up with.

Anyone wishing to send a letter can log into to the Letters Filled With Pride website to create their note, before submitting it to be printed and posted free of charge to a recipient of their choice.

The on pack-promotion is available on 152g and 196g Skittles Pouches.

Victoria Gell, Skittles Director at Mars Wrigley, said: “We believe that giving up our rainbow means so much more than just removing the colours from our Skittles packs, which is why we have supported Switchboard for the last three years and this year have worked closely with the Switchboard volunteers and Gay Times to develop a campaign aiming to keep people connected even while we’re apart.”

Beyond this, Skittles and Gay Times have worked closely with Switchboard, the LGBTQ+ helpline, to develop a campaign that drives awareness of the helpline details and highlights the support Switchboard volunteers are providing during the current crisis.