Signature Dual rebrands as Signature Action

Signature Action

Scandinavian Tobacco Group has started transitioning its Signature Dual brand to Signature Action, to maintain consistency within its global brand portfolio.

Since launching last February, the Filter Cigarillos have proven popular with a growing number of adult smokers due to their peppermint click filter, Virginia blend tobacco and natural leaf wrapper.

STG’s UK Country Director Alastair Williams said sales had been growing steadily since launch. “We will be continuing to build on this momentum throughout 2021,” he said.

Williams was keen to stress that only the name of the product is changing and the cigar itself will remain the same.

He concluded: “It still offers adult smokers the same smooth and enjoyable smoking experience and will continue to play an important role in our market leading Signature brand portfolio.”

SLR recently teamed-up with STG and our Retailer of the Year Dan Brown to run a best-practice trial around Signature Dual and optimising execution in the wider cigar category.