Scandinavian Tobacco Group UK is adding a new 17-pack format to its Signature Action menthol capsule range, available to retailers from August.
The new format complements the existing two 10-packs, offering consumers the same menthol flavour that has been synonymous with the brand since its launch in 2020.
With an RSP of £9.89, including a price-marked version, the new 17-pack is, in the words of STG, “the most competitively priced option in the market,” offering “an attractive margin for retailers”.
STG’s UK Head of Marketing, Prianka Jhingan, commented: “Retailers will know that it’s cigarillo sales which continue to drive the cigar category, so we urge them to get behind this launch and enjoy the profit margins.”
