SHS Drinks has strengthened its portfolio with the addition of Mex tequila, which is set to make its UK debut this summer.
Already available in over 20 countries worldwide, Mex tequila is being brought to is known for its bold branding, premium quality and disruptive edge. The portfolio includes classic silver and gold tequilas, along with innovative products such as Mex Tequila Cream and the spiced tequila-based spirit Mex Spiced.
SHS Drinks will lead the UK distribution, marketing and activation of Mex, with a primary focus on the on-trade channel, while off-trade opportunities will follow, led by the 70cl Tequila Cream, supported by 5cl miniatures for trial and gifting.
This expansion builds on SHS Drinks’ growing liqueur and shots portfolio, following the successful launch of WKD Vibe vodka liqueurs, which have already achieved over 10,000 distribution points in the market in a short space of time with fantastic feedback from consumers and trade.
Andy Morris-Jinks, Managing Director of SHS Drinks, said:
“This is an excellent addition to our portfolio and a fantastic opportunity for SHS Drinks to introduce an innovative, globally recognised tequila brand to the UK market. With growing consumer interest in tequila and premium spirit-based drinks, Mex aligns perfectly with our long-term growth ambitions in the on-trade channel. We are excited to work with such a vibrant, high-quality brand and look forward to seeing it gain traction in the months ahead.”
