As the tennis action kicks off in Wimbledon, independents have taken the sporting event’s classic strawberries and cream combo to the next level with an array of sweet innovations.
After M&S’s new Japanese fruit sando-inspired Red Diamond Strawberry & Creme Sandwich became an instant bestseller last month, c-stores were quick to take a bite of the action.
A & J Alloa Road Shop Spar in Stenhousemuir, Falkirk, has been busy whipping up its own strawberries and cream sandwich – and a mango version too! – while Pinkie Farm in Musselburgh, East Lothian, has launched Carla’s Kitchen Strawberry Cheesecake Sandwiches featuring cheesecake filling and local strawberries.
Over in Aberdeenshire, Whytes of New Pitsligo has taken the trend in a new direction with a sumptuous Strawberries and Cream Cookie Dough.
Meanwhile, Moira Dean of Premier DUSA in Hawkhill, Dundee, has kept things simple, promoting a Scoot delivery special where customers get a free pack of double cream with their strawberries.





