Mentos is getting a fresh look for three months, as the brand embarks on its new ‘Say Hello’ promotion.
Each sweet in limited-edition packs will give consumers a challenge by means of a printed icon and message such as ‘High Five’ or ‘Selfie’. The 34 different challenges range from moonwalking or telling a joke; to a game of rock, paper, scissors. Each pack contains 14 sweets, encouraging shoppers to make repeat purchases.
Fern O’Guynn, Brand Manager at Mentos, explained: “We are a bit guilty of keeping our heads down and avoiding eye contact if we don’t want to talk to someone. We’re trying to bring back appreciation for simple interactions, such as bonding over a sweet. The new challenges are designed to get people to step away from their phones, encourage interaction and enjoy a shared moment with others.”
Say Hello will run on Mentos mint and fruit single rolls and multipacks. It features alongside the current Me & You on-pack promotion. The launch will be supported by a £3.5m advertising campaign, which includes a TV advert.
Mentos Trade Marketing Manager Mark Roberts said: “Mentos Say Hello is set to be a huge talking point, not only will they inspire shoppers to interact over their challenges, they’re ideal for creating theatre in-store and even give retailers an extra reason to start talking to their customers!”
Mentos Say Hello arrives in the UK from the end of September, for three months. Singles have an RSP of 47p and are available in outers of 40 rolls.