Santa don’t surf: Pepsi breaks with Christmas tradition

Pepsi Max is back on TV screens ahead of Christmas, to help drive sales of its core and flavoured ranges.

On air until the end of December, the ad is a world away from rival Coca-Cola’s ‘Holidays are coming’ slant on the festive season and encourages shoppers to “try a new tradition this Christmas”.

The TV campaign is supported nationwide with in-store, digital and social activity coupled with out-of-home advertising.